hacoo

Cases

Real cases prove our path and our results.

Real examples of how consulting and execution, working together, deliver what neither could alone. Real numbers. Real brands. Measurable growth.

Clientes

Nossos clientes validam nossa história.

Marcas de indústria, saúde, varejo, turismo, tecnologia e serviços que passaram por estratégia e operação com a hacoo.

Logos de clientes atendidos pela hacoo, entre eles L'Occitane au Brésil, Estado de Minas, Sebrae, Lina Saúde, Hyle, Mavé e Simelo Energia

hacoo case · 01

Oper

Statistics · National and international

From the former ABG to today's Oper and the Data Talkers

We made the market see who Oper is and what it has to offer. With an aligned team and a stronger structure, the client base grew exponentially, and even during the pandemic the organization never stopped hiring and selling.

The challenge

ABG had 10 years in the market, an incomplete strategic plan, and a positioning that kept the business from reaching its full growth potential.

Oper
growth already in the first year
+100%growth already in the first year
strategy, brand, and launch in 9 months
Newstrategy, brand, and launch in 9 months
recognized, high-value brand
Strongrecognized, high-value brand
national and international growth plan
Internationalnational and international growth plan

Deliverables: Strategic business review · new positioning · complete brand system · branding · brand architecture · culture · communication and activation

hacoo case · 02

Sirea

Industry · High-ticket B2B

Restructuring, valuation, and acceleration

We brought Sirea's real value to the market. We started with business strategy and moved on to brands, products, and market, focused on increasing valuation and commercial traction for a high-ticket B2B audience.

The challenge

Guide the former Integris using strategic analysis and data, increase the brand's valuation, strengthen institutional reputation and ESG positioning, and create growth strategies.

Sirea
increase as the project's central focus
Valuationincrease as the project's central focus
strategies that reached billion-dollar companies
Complex B2Bstrategies that reached billion-dollar companies
group unified under a single positioning
1 brandgroup unified under a single positioning
we developed the strategy and took on delivery
Strategy and executionwe developed the strategy and took on delivery

Deliverables: Complete strategic planning · portfolio reorganization · unified group brand · branding · strategies connecting brand, products, market, marketing, and sales

hacoo case · 03

Maera

Business group

Positioning, launch, and validation guided by market intelligence

We began with market intelligence consulting, analyzing processes, management, and culture. After the restructuring, we reorganized the portfolio to consolidate Grupo Maera. The success led to loyalty, with ongoing projects and a monthly retainer.

The challenge

Increase management maturity to enable business growth, implementing effective and sustainable strategies for people, product, branding, marketing, and sales.

Maera
sequential engagements with a 360º view
4 projectssequential engagements with a 360º view
work on strategy and managing seasonality
Saleswork on strategy and managing seasonality
diversified portfolio of brands and products
Expandeddiversified portfolio of brands and products
business internationalization plan
Internationalbusiness internationalization plan

Deliverables: Strategic repositioning of business, brand, and market · targeted strategies and campaigns · new product validation · international expansion

hacoo case · 04

Sempre Soluções Imobiliárias

National real estate market

Branding, positioning, marketing, and digital growth

We analyzed the branding and marketing structure to create a new competitive strategy. The project included brand repositioning, a new brand platform, and strategies to strengthen national presence.

The challenge

Strengthen the brand and build a competitive strategy to expand recognition, sales, and digital presence.

Sempre Soluções Imobiliárias
states with national reach
23states with national reach
cities with regional presence
120cities with regional presence
of customer acquisition
Lower costof customer acquisition
from a brand recognized in the market
More valuefrom a brand recognized in the market

Deliverables: New brand platform · branding and marketing planning · communication strategies · digital sales · metrics tracking

hacoo case · 05

Breedom

Brewery

A complete challenge with impressive results

Breedom went through a complete acceleration process. We aligned strategy, created a new visual identity, and coordinated campaigns, events, and commercial activations, all at once, with a focus on results.

The challenge

A brand with a fragile identity, no growth strategy, low visibility, and no structured marketing plan.

Breedom
consistent sales growth through integrated actions
Growthconsistent sales growth through integrated actions
of presence at points of sale
Expansionof presence at points of sale
brand scale and audience reach
Scalebrand scale and audience reach
in engagement and visibility
Resultsin engagement and visibility

Deliverables: New positioning · complete rebranding · audiovisual campaigns · trade activations · social media · events

hacoo case · 06

Lina

Health

Building a complete strategy for scale-up

A complete restructuring of the business model, with clear guidelines for positioning, brand, competition, and commercial direction. We also delivered new branding, naming, website, and organizational culture.

The challenge

Analyze and position the startup in the market, aligning its offering with real customer demand, building a strong culture, and driving commercially focused growth strategies.

Lina
valuation increase within a few months
3xvaluation increase within a few months
repositioning and commercial restructuring
4 monthsrepositioning and commercial restructuring
startup acquired by an international group
M&Astartup acquired by an international group
of objectives exceeded
100%of objectives exceeded

Deliverables: Business model · positioning · brand architecture · naming · branding · website · organizational culture

hacoo case · 07

L'Occitane au Brésil

Beauty and retail

360º strategy for recognition and sales in Belo Horizonte and the region

We rolled out a 360º strategy focused on driving store sales, combining content, campaigns, creative production, and influencer activations, all set in Belo Horizonte and the region.

The challenge

Strengthen brand recognition in Belo Horizonte and the surrounding region, drive sales at physical stores, and expand digital presence through integrated actions and influencer partnerships.

L'Occitane au Brésil
integrated strategy implementation
360ºintegrated strategy implementation
of views generated
Millionsof views generated
growth in brand recognition
BH and regiongrowth in brand recognition
activations with local creators
Influencersactivations with local creators

Deliverables: 360º strategy · integrated content actions · influencer campaigns · creative productions set in Belo Horizonte and the region

hacoo case · 08

Hyle

Chemical mining

Positioning for domestic and international markets

International mapping with two focuses: positioning in Brazil and abroad. The project began with mapping and strategy and moved on to branding, design, and culture, working alongside the executive group to help the company regain market ground.

The challenge

Hyle operates internationally, focused on sales in countries such as Italy and Germany, and was also looking for greater representation in the Brazilian market.

Hyle
project focus in mining
B2Bproject focus in mining
also present in Japan and other markets
Competitionalso present in Japan and other markets
project complexity
Highproject complexity
culture, strategy, brand, and design
360ºculture, strategy, brand, and design

Deliverables: Strategy covering every area: culture · positioning · brand architecture · identity system

hacoo case · 09

Gruta e Mar de Minas

Place branding and tourism

Place branding and growth strategies

We mapped 12 municipalities for their tourism, cultural, sports, and natural attractions, to build a competitive, authentic region capable of attracting investment and tourism growth on the national stage.

The challenge

Create a brand that represented the region's identity and strengthened its tourism, cultural, and natural potential, attracting more visitors and investment.

Gruta e Mar de Minas
municipalities mapped in depth
12municipalities mapped in depth
of people reached
Millionsof people reached
of the region repositioned
100%of the region repositioned
best Place Branding methodology in the Minas Gerais yearbook
Awardbest Place Branding methodology in the Minas Gerais yearbook

Deliverables: Place branding · new brand system · tourism marketing · regional campaigns and activations

Testimonials

What our clients say.

"hacoo doesn't sell consulting, it delivers results. In less than a year, we went from a brand with no positioning to the #1 spot in Minas Gerais for DJI sales."
Rodrigo AlmeidaCEO, Mave Drones
"Professionalism and excellence in brand creation and repositioning. A company committed to delivering work that's always aligned with the brand."
Laura de MenezesFinancial Manager

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